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Users will soon have a updated setting that allows them to reduce the amount of AI-created content appearing in their streams. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI videos.

Pilot Phase and Launch

The new functionality is being tested over the coming weeks before a full-scale release. This shift comes amid a surge in content created by AI, fueled by emerging content generation software.

AI Content on Other Platforms

Studies have shown that almost 10% of the quickest rising video streams on another major platform only show AI-generated videos. A large amount of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is frequently nonsensical or surreal.

Our research shows that a lot of users appreciate content made with AI tools, including AI artwork to educational videos, and we want to provide users the ability to see more or less of that, according to their own likes,” stated a company executive.

Volume and Proportions

The service announced that there are now 1.3bn videos on its service labeled as artificially created. Collectively, over 100 million videos are added to the service every day, making clips made by AI a relatively small percentage of its total content library.

User Control Features

Users will be able to decrease or raise the amount of AI-generated videos they see by accessing the topic control feature in the app and picking “AI-generated content”. Further subjects that can already be modified under the setting include news, style, beauty, and movement.

AI Disclosure Rules

The platform’s guidelines oblige creators to tag “realistic” artificially created content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be removed under its user guidelines.

Additionally, the app will from now on attach an artificially created watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.

Educational Initiatives

The company is furthermore establishing a $2 million educational fund for professionals and institutions to create educational content about using AI responsibly. This initiative will benefit educational bodies specializing in training computer science.

Platform Protection

The video-sharing app has defended its moderation strategy, during controversy over proposals to make redundant numerous review team members in Britain. It is planning to reduce 439 jobs in its user protection division in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.

A senior executive explained that people-led review would still have a role, but automated tools can shield workers by filtering out the most harmful content prior to it gets reviewed by staff. TikTok reported a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.

We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is making a difference work at speed.”